One reason why it’s so important to claim your listing is to prevent your competition from hijacking it. Once you own the listing, you are in control of your presence. The best way to maintain it is to provide complete, accurate, and up-to-date information on their Google My Business listing. If you move your business down the street, update your address. If your phone number changes, update your phone number. Don’t let inaccurate information be the reason your customers flock to your competitors!